Women carrying emergency aid food boxes provided by CSP.
In response to the devastating flooding that has struck the Neelum Valley district of Azad Jammu & Kashmir (AJ&K) in the wake of torrential monsoon rains, Rockflower has extended emergency funding to partner organization, Community Services Program (CSP), to provide vital aid to those affected.
The flooding, which commenced in the third week of July 2023, has wreaked havoc on both Northern and Southern parts of AJ&K, particularly in the Neelum Valley district. Homes, markets, bridges, and essential road infrastructure have been swept away, leaving countless residents, including men, women, children, and the elderly, in dire need of assistance. The situation has escalated to the point where there are alarming concerns about severe food shortages and malnutrition among the affected population.
CSP swiftly took action, with their dedicated staff and volunteers conducting rapid assessments of the flood-affected villages of Tehjian and Dudniyal. This on-the-ground evaluation enabled them to gain insight into the immediate needs of the displaced families and damaged households. Despite the district government's appeals for assistance, governmental aid has yet to reach these two villages.
Flooded power lines in Neelum Valley, AJ&K
Recognizing the urgency of the situation, Rockflower allocated funding to CSP to address the critical needs of the flood victims. Through this support, CSP has managed to provide aid to 405 direct beneficiaries. Families have received essential food packets containing wheat, sugar, rice, and dry milk, ensuring that basic nutritional requirements are met during this trying time.
The impact of the flooding extends beyond the Neelum Valley district, as torrential rains have led to a landslide that blocked a key link road in the Bagh district of AJ&K. The cascading effects of these natural disasters have also resulted in rainwater entering houses and shops across various cities.
Adding to the gravity of the situation, Pakistan's Meteorological Department (PMD) reported that the national rainfall for the month of July 2023 was significantly above average, reaching a staggering 70% increase. This substantial increase in rainfall has only intensified the challenges faced by affected communities and has further underscored the need for urgent humanitarian interventions.
Rockflower's decision to support CSP in their disaster relief efforts showcases our commitment to making a positive impact on the lives of women and girls, even in emergencies that fall outside our regular mandate. By providing immediate assistance to CSP, Rockflower aims to alleviate the suffering of flood-affected communities in AJ&K and contribute to the ongoing efforts to rebuild and recover from this calamity.